For this episode, we decided to venture way outside our comfort zone, into the world of architecture and construction. Little did we know how much we had in common and how many things we'd learned, all courtesy of our guest, Moein Nodehi. Moein is the Founder & CEO of Biotonomy, a holistic & nature-based approach for buildings & cities to address the climate and biodiversity emergency. He walked us through his journey, and what feasibility studies mean, we talked about educating our customers as early as the research phase and pitching them the benefits that relate most to who they are, among others.