We've been curious about marketing in L&D for so long! Exploring personas, learning as much as we can about our audience, among others. But there's more that we can borrow from marketing! In this episode, our guest, Miruna Dragomir, CMO at Planable, walks us through the AARRR growth funnel, and works with us for a very specific use case, sharing how she would approach marketing a leadership development program.