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Navigating Sales Enablement

6 WEEKS
·
PRICE €599
PRICE €199
·
ONLINE PROGRAM

This program offers a comprehensive overview of sales enablement, covering the different types of sales learner personas, stages of the sales cycle, and popular methodologies. It includes practical exercises for real-world application, enhancing your skills and confidence in the field. Ideal for newcomers to sales enablement or those who want to transition into this role.

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Next cohort

Check when the next cohort of this program is available and join us in an awesome learning experience!

6 WEEKS

APRIL 11 - MAY 16

Weekly live sessions on Thursday, 4 PM CET

No cohort available. Join the waitlist!

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As a learning professional, I have made a tremendous growth spurt during the course Designing Learning for the Brain. Both in how I design and facilitate learning. Understanding how our brain functions feels like essential knowledge for all learning (learning) professionals. I would recommend the program if you're interested in growing as a person and as a (learning) professional.

Seline van Remundt, Freelance L&D, Trainer, Yoga teacher, Well-Being advocate

ribana

Joining this program was a game-changer for me. I learned so much and got very inspired by the creative ideas flowing around! We did all kinds of fun & engaging exercises that I can't wait to use in my workshops. I also liked that I got the chance to practice in a safe environment, with a small cohort of peers, facilitating a short workshop and exploring the world of embodied learning together. I feel way more confident now, and I know I'll use what I learned in my job. :)

Ribana Mos, Learning Experience Designer at Doctolib

Abby

I was fortunate to have been invited to take part in the Fundamentals of AI for L&D Leaders by Offbeat. I learned so much from the facilitators and my co-participants. The program is highly recommended for L&D professionals who want to know how they can leverage AI in their work!

Abegail Bercasio, Learning & Development Manager at TomTom

Soorya

The unique value of this session was not its engaging, fun, and dynamic format, but its structured approach that guided us from reflection to evaluation and then to action planning. This methodical, rule-based process ensured objectivity and fairness, allowing us to develop a clear understanding of our roles and the expectations associated with them.

Soorya Menon, Learning Experience Manager, Quest Alliance

What will you learn?

Oh, so many things! But don't take our word for it. Explore what you'll be capable of at the end of the program if you give it your all, of course.

1

Learn about your brain

Get a grasp on the fundamentals of how your brain takes in and processes information, stores it (memory) and how we often work against the system.

2

Learn how to learn better

Once you have an understanding of the operational system, you’ll be able to understand and apply knowledge and methods to learn better with more strategy and intention.

3

Learn how to integrate science into learning design

Be able to look at the way you design learning through the lens of the brain and the operating system. This is where you’ll learn to integrate function and theory and become more aware of the advantages and limitations you have when designing learning.

Session 1

The definition and scope of sales enablement

In the first week, you’ll learn how organizations define sales enablement and the main responsibilities this team holds based on an organization’s size and structure. You’ll be able to speak to what is similar and different between a sales enablement and learning & development role, and you’ll practice talking about a sales team’s unique needs and challenges.

Session 2

The key stakeholders and learner personas

In the second week, you’ll be able to speak to the difference between 6 distinct sales roles, and you’ll also learn how to tailor your enablement to sellers working in different segments, whether by company size (such as SMB, mid-market, and enterprise) or geographically (such as NORAM, APAC, and EMEA). You’ll also understand the different needs of key stakeholders, such as sales leadership, product marketing, and revenue operations. You’ll practice designing an enablement program that meets the needs of these different learners in a scalable way.

Session 3

The B2B sales cycle and fiscal year

In the third week, you’ll be able to walk through the steps of a standard B2B sales cycle and speak to how sales enablement can support leaders in optimizing performance at each stage of the process. You’ll also understand the critical moments for sales teams within a fiscal year and how this impacts enablement initiatives. You’ll put this knowledge into practice through an exercise where you evaluate incoming enablement requests from multiple stakeholders and choose what to prioritize at a specific point in the fiscal year.

Session 4

Sales methodologies and coaching

In the fourth week, you’ll learn the basic framework of common sales methodologies and understand what drives a leader to adopt a specific one for their sales organization. You’ll also understand how to approach performance coaching for sales teams and individuals. You’ll be given a sample set of data from a sales pipeline, along with a specific methodology to use, and decide how you would approach addressing the performance gap on a team and individual level.

Week 5

Sales tools and technology vendors

In the fifth week, you’ll gain a clear understanding of the range of sales tools that are marketed to enablement & revenue operations teams and create a criteria plan for how to evaluate when a tool is needed and which one to select. You’ll be given a mock scenario where you have to assess a performance need, determine the type of tool that can help you to solve that need and evaluate several vendors to present to your manager to secure budget approval.

Week 6

Building your credibility as a sales enablement professional

In the sixth week, you’ll learn what hiring managers look for in sales enablement professionals, how to continue your ongoing learning in this field, and, if applicable, how to optimize a transition into this field from a traditional L&D role. You’ll practice applying one of the most desired skills, change management, in an exercise where you collaborate with senior stakeholders across functions to ensure that product training improves in the next fiscal year.

Skills you'll practice:

Strategic Thinking
Needs Analysis
Stakeholder Management
Change Management
Data Analysis
Performance Coaching
LEARNING DESIGN
Vendor Evaluation
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I recently had the incredible opportunity to participate in this amazing learning journey with Lauren. The program focused on understanding how to learn and how to design more successful learning, and I cannot express enough how transformative the experience has been for me. The program not only provided a deep dive into the intricacies of the brain's learning mechanisms but also equipped me with practical strategies to enhance my own learning and cognitive abilities.

Sandra Murillo-Sandoval, Learning & Development Specialist at Amber

yasia

I appreciate the time and effort invested into designing and delivering the program. The content was very relevant and highly practical filled with vivid and on-point examples. Lena is a fantastic facilitator! She made everyone feel included and ensured we all had our chance to ask questions, contribute, and practice.

Yaroslava Danyliuk, Operational Specialist at Affinity Space

nikita

The workshop was really a good experience for me personally. I’ve worked on aspects of learning experience design across my work, however, the workshop brings together the key concepts and frameworks in a very structured manner and helped me learn and think about various elements.

Nikita Bengani, Director - Youth Program, Quest Alliance

Your facilitator

Our facilitators are not only very experienced in the topics they're teaching, but also extremely cool. Check who's facilitating this program below!

Kristen Yealy

Kristen “inadvertently” started her career in sales when she joined the admissions department at an ed-tech company after earning her M.S.Ed. in Counseling and Mental Health Services. Her transition into a sales enablement role was atypical from the standard growth path and focused disproportionately on creating, delivering on, and pitching transferable experience, as opposed to having directly sold in specific segments or industries. After proposing and working in a brand new enablement role, she became one of the first sales enablement team members at BetterUp, leading initiatives across the entire sales organization. She has also worked as a Head of L&D and holds ATD certifications in Human Performance Improvement and Consulting Skills.

How will you learn?

While new information will definitely be useful, the most powerful learning will come from making sense of it for your context, actually applying it, and receiving feedback from facilitators & peers.

Offbeat program learning methods white
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Learn more

From Order Takers to Strategic Partners with Filip Lam & Julia Granström

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Meet Lena: Our Non-Bording Facilitation Facilitator

Moving away from boring facilitation

In this interview, Lena opens up about her methods and philosophies that have helped her transform the typical, often dull facilitation experience into something memorable and impactful.

Move away from boring facilitation

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Meet Lauren: Our Designing Learning For The Brain Facilitator

Bridging the Gap: Integrating Neuroscience into Learning Design

Follow Lauren's journey from a conventional learning pro to a neuroscience enthusiast. This article explores the memory triad, common learning misconceptions, and actionable learning design practices.

Bridging Science and Practice: Designing Learning for the Brain

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Meet Rita: Our Fundamentals of AI for L&D Leaders Facilitator

Cutting through the AI hype. A reality check for L&D Leaders

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Meet Roi: Our Negotiation for L&D Leaders Facilitator

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Meet Sam & Roos: Our Behavioral Science for L&D Facilitators

indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Learn more

Anatomy of a Learning Experience Designer

lxd-1

Building a Learning Charter by Srishti Sehgal

lxd-2
indre

Every learning professional needs to understand how to design learning for the brain. Lauren does exactly that in a very engaging, fun, and enriching way. The program was really enjoyable and it helped me to take my designs to the next level!

Indrė Matulevičienė, Learning Program Manager at Superside

Program Pricing

One-time payment to unlock a wealth of knowledge + a year of free additional resources.

€599

€199

* Paid once

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What's included?

Weekly live sessions

Frameworks you can use in your work

Advice from an expert L&D

Network of like-minded peers

1 year FREE Offbeat Fellowship included

Who should apply?

Not all experiences are for everyone. Your previous background and current context are extremely important for the success of your learning adventure, so make sure you're ready for it.

This program is a fit if...

Anyone working in the sales & revenue enablement field (or an adjacent field!) that wants to accelerate their understanding of the sales space through tangible practice

L&D professionals who support sales teams and want to design more effective programs for this learner persona

L&D professionals who want to transition into the sales enablement field

You’ve heard things like: “We need to improve our learning culture” or “It's hard to engage our employees in learning.”

You’re looking to build an actionable career map with a clear purpose and timeline.

Anyone who wants to gain tangible practice in tailored & scalable learning design, needs analysis and prioritization, data analysis, vendor evaluation, and change management in the sales context

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Who’s not a fit?

Anyone who wants to focus solely on reading and discussion - you can expect to work through a practice scenario every week!

People looking for a formal education or academic behavioral science training.

You expect a sage on the stage to deliver a monologue. This course is highly collaborative, and we expect everyone to participate, interact and engage deeply.

You cannot commit 4-5 hours per week or attend the live workshops.

Frequently Asked Questions

Still not convinced you should join us? Here are some questions we've received along the way.

When will the program start?

Check here to see where the next cohort of this program starts.

How did you pick facilitators?

The facilitators of our programs are experienced professionals who not only bring substantial real-world practice to the table but also deeply understand our mission at Offbeat. They have been carefully selected based on their ability to align with our values, methodologies, and learning approach.

We believe that effective learning comes from facilitators who can bring theory to life with practical insights and who can cultivate an engaging, supportive environment. This understanding guides our choice of facilitators, ensuring you have access to mentors who are not just experts in their fields, but also adept at fostering a culture of collaborative, applied learning.

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