Jen Collins
Director of Academy Enablement @LearnIn
Jen Collins is a learning strategist, consultant, speaker, and facilitator with a passion for Talent Development. She has consulted and facilitated learning experiences on a variety of topics for all levels of employees across B2B and B2C businesses. Jen has over 20 years of Marketing and Business Management experience, with a focus on Talent Development for the past four years. Her L&D experience includes skill-specific learning programs and academies, new hire onboarding, intern programs, culture initiatives, and more. She has a MBA from the University of Missouri – Kansas City and lives in the United States with her husband, Josh, and fur-baby Penny.

How can we leverage marketing to drive engagement in our L&D Programs

Marketing your L&D programs will not solve all of your L&D challenges. But it can help drive awareness and engagement of your initiatives. And sometimes, half of the battle is ensuring your target learners know that your L&D program exists. Whether you build a marketing campaign in-house or outsource to a marketing consultant or agency, take the time to define who you need to engage, design how you will reach them, develop impactful copy and visuals, deploy multiple touchpoints, and measure the results.

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