Marketing your L&D programs will not solve all of your L&D challenges. But it can help drive awareness and engagement of your initiatives. And sometimes, half of the battle is ensuring your target learners know that your L&D program exists. Whether you build a marketing campaign in-house or outsource to a marketing consultant or agency, take the time to define who you need to engage, design how you will reach them, develop impactful copy and visuals, deploy multiple touchpoints, and measure the results.
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