16 - 19 October

Measuring
L&D's ROI

Join us for a series of real case studies of how L&Ds have measured their impact.

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What was this event about?

In the L&D world, success stories, lessons learned, challenges faced, and results achieved are often closely guarded secrets. In a rapidly evolving world, the importance of open-sourcing our projects becomes even more prominent.

At this week-long event, we're focusing on a critical aspect of L&D: measuring ROI. It's a challenge we all grapple with, but it's also a key to success. By openly sharing our experiences and insights, we can demystify ROI in L&D, learn from each other, and collectively raise the bar for success.

What did participants experience?

11 real case studies

October 16 - 18

The first part of our event is a journey spanning three days featuring 10 case studies presented by L&D professionals. From measuring the success of career development projects, digital academies, and leadership development efforts, we will explore what ROI meant for them. You can join whatever session you desire, or even all of them!

GET RECORDINGS

Design Sprint Session

October 19

The second part of the event is more practical. Putting on the table our lessons learned from the 10 case studies + our own experience, we'll answer a pressing question: How might we measure L&Ds ROI from now on?

This session is only dedicated to Offbeat Fellows.

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Meet your speakers

11 speakers. 11 case studies. Lots of lessons learned.

Ryan Viehrig

Co-Founder @ trevato, Former Learning Manager & Analytics Consultant at adidas

Eric Grant

L&D @ The Trade Desk, Masters in Data Science @ GA Tech

Andrej Dudáč

Learning & Development Specialist

Hormazd Mistry

Chief Executive Officer at ROI Institute India, Founder & CEO at Sarosh Consulting

Nathan Caressato

Digital Learning Engagement Specialist at Suzano

Krysta Van Ranst

Learning & Development Consultant at Building PPL

Kristen Yealy

Director of Learning and Development

Madlen Medina

Co-founder of the Employee Experience Lab

Sarah, Measuring L&D's ROI speaker

Sarah Larson

Manager, Global Learning & Organizational Development at The Pasha Group

Bo Dury

Impact Lead at Lepaya

Dr. Jim Sellner, PhD.

EVP People Analytics & Talent Activation at Vivo Team Development

Our sessions

Choose the session that works for you and register. See you there!

OCT 16

11:00 AM CET

Measuring the transformation of first-time leaders

OCT 16

11:00 AM CET

Measuring the transformation of first-time leaders

Bo Dury

Impact Lead at Lepaya

The professional services industry is known for its intense pressures. Consultants must deliver top-notch work promptly and meet client demands. Upon promotion to manager, they not only guide their teams but also seek new business, moving beyond their analytical roots to embrace leadership roles. How can we tie this transition to tangible business value and learning challenges? How can we assess the effectiveness of the Management Fundamentals program for these new managers? In this talk, I'll discuss our three-year journey of insights, improvements, and future plans to enhance both individual and business outcomes.

OCT 16

5:00 PM CET

Beyond the Tape Measure: Evaluating a Bra Fitting Experience Program in Retail

OCT 16

5:00 PM CET

Beyond the Tape Measure: Evaluating a Bra Fitting Experience Program in Retail

Ryan Viehrig

Co-Founder @ trevato, Former Learning Manager & Analytics Consultant at adidas

Ryan will delve into the measurement journey of a 12-week virtual certification program aimed at enhancing product and service expertise in select retail locations. You'll gain insights into their comprehensive approach, from defining success KPIs to executing measurement methods and communicating results effectively to stakeholders.

OCT 16

5:50 PM CET

20x ROI: Improving First Contact Resolution for Customer Service Agents

OCT 16

5:50 PM CET

20x ROI: Improving First Contact Resolution for Customer Service Agents

Eric Grant

L&D @ The Trade Desk, Masters in Data Science @ GA Tech

Eric will share insights from their experience in developing a game-changing training program aimed at enhancing first contact resolution for customer service agents. Discover how they achieved an impressive 20x ROI by tracking cost savings and learn about the customized analytics and coding techniques employed. This presentation is a valuable resource for those looking to optimize customer service operations.

OCT 16

6:40 PM CET

Measuring The Effectiveness of Leadership Development - Making It Personal, Relevant & Impactful

OCT 16

6:40 PM CET

Measuring The Effectiveness of Leadership Development - Making It Personal, Relevant & Impactful

Dr. Jim Sellner, PhD.

EVP People Analytics & Talent Activation at Vivo Team Development

There are four audiences to address in Leadership Development Programs - the organization, the buyers, the leaders and the team members. The challenge is to make sure each of them is actively engaged and informed in the delivery and measuring of the effectiveness of the program. Vivo Team's ways for doing that is in the process of diagnosing, analyzing, predicting, prescribing, reviewing, evaluating the business results. In this session we'll use a case study to see the practical applications.

OCT 17

9:50 AM CET

Measuring ROI in Leadership Development

OCT 17

9:50 AM CET

Measuring ROI in Leadership Development

Hormazd Mistry

Chief Executive Officer at ROI Institute India, Founder & CEO at Sarosh Consulting

Decades ago, the duly elected legislative mandate resulted in police agencies standing up tactical assault teams for the "War on Drugs." By design, the teams had "tough cops" who knew how to "take the gloves off." Over time, the costs of; complaints, liabilities, injuries, and community mistrust around such teams brought into focus how this approach could press the boundaries of constitutional credulity if approached incautiously. Charles "Chip" Huth was a leader charged with "fixing" one such team. Traditional methods fell painfully short; however, when Chip's mindset began to change, the team was able to exceed all expectations, tripling strategic objectives while eliminating community complaints. The result was an inexpensive solution tackling an expensive problem delivering a huge ROI.

OCT 17

5:00 PM CET

Suzano's Digital Academy. The ROI Measurement Case Study

OCT 17

5:00 PM CET

Suzano's Digital Academy. The ROI Measurement Case Study

Nathan Caressato

Digital Learning Engagement Specialist at Suzano

Suzano's Digital Academy has proven to be a resounding success. Over four years, more than 500 employees were trained in digital skills, resulting in over 100 practical projects. These projects generated over R$ 25 million (approximately 5 million dollars) in value for the company. Beyond financial gains, Suzano noted operational improvements, a reduction in environmental impact from certain projects, and a heightened appreciation for technology's role across the organization. Nathan will bring forward the story of how the Academy was built and its impact was measured.

OCT 17

5:50 PM CET

Cost Savings Through Learning

OCT 17

5:50 PM CET

Cost Savings Through Learning

Krysta Van Ranst

Learning & Development Consultant at Building PPL

Krysta will provide insights into the implementation of a transformative program within a construction management company. Discover how this full-day, in-person initiative reshaped the organizational culture, focusing on key principles such as effective communication, mutual support, and enhanced accountability. With engaging elements like role-plays and simulations, this program was attended by employees at all levels, leading to remarkable behavioral changes and substantial reductions in major losses.

OCT 17

6:40 PM CET

A Case Study on Evaluating Compounding Skills

OCT 17

6:40 AM CET

A Case Study on Evaluating Compounding Skills

Sarah, Measuring L&D's ROI speaker

Sarah Larson

Manager, Global Learning & Organizational Development at The Pasha Group

Gain an understanding of evaluating the Return on Investment (ROI) for compounding soft/power skills in employee development. Traditional metrics often fall short when it comes to measuring the gradual growth of skills like leadership and communication. This session provided actionable insights into redefining evaluation strategies, focusing on key areas: performance, engagement, retention, and internal mobility.

OCT 18

9:50 AM CET

Making measuring simple - An example from onboarding

OCT 18

9:50 AM CET

Making measuring simple - An example from onboarding

Madlen Medina

Co-founder of the Employee Experience Lab

Measuring impact doesn’t need to be complicated. In this talk I‘ll share with you how we measured the impact of the onboarding reboot we did to help a company onboard 180 people in one year while being acquired. The simple approach we took will challenge your perception of how to choose your metrics to demonstrate impact. It will inspire you to get started right there where you are.

OCT 18

5:00 PM CET

Increasing Engagement & Retention Through Career Development Clarity

OCT 18

5:00 PM CET

Increasing Engagement & Retention Through Career Development Clarity

Kristen Yealy

Director of Learning and Development

Kristen will take you through their journey as the first Head of Learning and Development, tasked with addressing declining employee engagement related to career advancement understanding. Discover how they successfully built and implemented a comprehensive career pathing infrastructure, resulting in a  15% increase in employee understanding within just six months. Gain insights into the key elements of this transformation, from defining competencies to fostering a growth mindset and improving feedback culture.

OCT 18

5:50 PM CET

Oops, are we measuring valuable data?

OCT 18

5:50 PM CET

Uops, are we measuring valuable data?

Andrej Dudáč

Learning & Development Specialist

Andrej will share his experience in measuring learning transfer, drawing inspiration from Will Thalheimer's Performance-Focused Smile Sheets methodology. While not exclusively focusing on ROI, this case study provides a comprehensive perspective on factors influencing learning outcomes, including understanding, memory, motivation, and post-training support. Learn how this methodology has been applied within their company, leading to valuable insights into the learning process.

OCT 19

5:00 PM CET

How might we measure L&Ds ROI from now on?

OCT 19

5:00 PM CET

How might we measure L&Ds ROI from now on?

How might we measure L&Ds ROI from now on?

The second part of the event is more practical. Putting on the table our lessons learned from the 10 case studies + our own experience, we'll explore a pressing question: How might we measure L&Ds ROI from now on? Together with other peers, we will come up with a list of practices we can follow when measuring different L&D programs, so we can prove ROI, and get buy-in for our programs. This session is only dedicated to Offbeat Fellows.

The Offbeat Fellowship is your best partner in your L&D development. Joining us will give you access to weekly learning session, a library full of curated resources, our private community, and monthly giveaways, among others. See you there!

Frequently Asked Questions

Have questions about Offbeat Sparks? Our FAQs have got you covered. Discover important details on registration, session logistics, and more.

Is this event free?

Yes, most of it! The 10 case study presentations between October 16th, and 18th, are all free. The only paid session is the brainstorming organized for Offbeat Fellows, which you can join us well once you subscribe here.

Who should attend?

All L&D and L&D-related peers. As long as you're passionate about our field, you'll definitely take away with you an idea or framework to try out.

Do I have to join all the sessions?

No. Depending on your role, you might be interested in getting inspiration around how to measure your leadership development efforts, your career development efforts, or even your regular academies. Take a look at each session, and join the ones that are a fit to your purposes.

Will sessions be recorded?

Yes, they will. Sessions will be recorded, but they will be available only to Offbeat Fellows, in our paid platform. We encourage you to either attend the live session and join us in the Offbeat Fellowship to get access to recordings as a follow-up.

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in your L&D career

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